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Become the vital, free and self-led person you’re meant to be.

Helping high-impact individuals break free from the constant game of one-upmanship against self & others to refocus themselves on becoming the people, leaders and heroes that destiny wishes them to be.

More resilient, more free, more authentic, more assertive, more alive, more fulfilled and more kind.

That's my mission, and the reason I'm a sought-after coach.

As a Self-leadership Coach, it's my job to help you confront and overcome your #1 challenge, end self-sabotage and consciously create their lives from their highest values.

Work With Me
- JORD CUIPER

“Living with integrity matters. It’s the antidote to what ails us. The centrepiece to awakening our potential. And the solution to a better, more united world.”

Based on the foundation of 3500+ hours of coaching I wrote my book “Draw The Line” covering the insights, strategies and tools that have helped both me and hundreds of my clients to transform the way they lead their businesses and live their lives.

It has the power to do the same for you too.

About Jord

Pleasure To Meet You

I’m Jord, an Integrative Executive Coach, with over ten years of experience in the field of entrepreneurship and coaching. 

From a young age, I’ve had an infinite drive to explore what it means to be truly alive. A trait that has shown me the outer edges of the spectrum.

From playing top sport and building a fast-growing startup company, to walking the road of failure, abuse, loss, the crossover of my best friend, and a severe break down of my health.

After stepping down as the CEO of my company and recovering from my health issues, I committed myself to the path of integrity — adhering to what I know at the deepest level is right and true.

A decision that forced me to face my deepest fears and insecurities, but which has given me the opportunity to actualise my potential, whilst establishing myself as a respected executive coach, with clients from 20+ countries, ranging from founders, business owners and other high-impact individuals.

Having witnessed the impact of this work within my own life as well as the lives of hundreds of my clients continues to inspire me to show others how to actualise their potential & truth.

Dedicating my growth and work to my beloved friends Dennis & Miriam, the most honest, genuine and extraordinary people I’ve ever known (†). 

About Jord

Pleasure To Meet You

I’m Jord, an Integrative Executive Coach, with over ten years of experience in the field of entrepreneurship and coaching. 

From a young age, I’ve had an infinite drive to explore what it means to be truly alive. A trait that has shown me the outer edges of the spectrum.

From playing top sport and building a fast-growing startup company, to walking the road of failure, loss, the crossover of my best friend, and a severe break down of my health.

After stepping down as the CEO of my company and recovering from my health issues, I committed myself to the path of integrity — adhering to what I know at the deepest level is right and true.

A decision that forced me to face my deepest fears and insecurities, but that has given me the opportunity to actualise my potential, whilst establishing myself as a respected executive coach, with clients from 20+ countries, ranging from founders, business owners and other high-impact individuals.

Having witnessed the impact of this work within my own life as well as the lives of hundreds of my clients continues to inspire me to show others how to actualise the best of their human potential.

Dedicating my growth and work to my beloved friends Dennis & Miriam, the most honest and extraordinary people I’ve ever known (†). 

Work With Me

I thoroughly enjoyed working with Jord, albeit challenging at times. The challenging of my thinking, unquestionable compassion, support & ability to fill the gaps during some of the darkest days when I was left questioning my reality, and frankly my sanity was crucial to my journey & upward swing of life. Jord was able to guide me to a new way of viewing myself and the world — what I thought was working, wasn’t really working and he offered up many tools and resources to help re-orient my focus and direction in business and personal relations. To date, I still use the lessons we uncovered together. Bravo Jord!

Lincoln Westerman
Founder Yugo | Sydney, Australia

I started working with Jord during a very difficult season in life. I was feeling defeated after many months of walking into walls with business, and repeating old patterns that I thought were left in the past. Jord was able to see that below the surface, cracks in the foundations of my self-worth were feeding into the dysfunction I was experiencing.

Working with Jord was one of the best decisions I've ever made, and I'm beyond grateful for the intentionality, depth, care, accountability, and safety he created.

Alexandra Saper
Recovering lawyer & coach | Phoenix, USA

Working with Jord opened my eyes in many ways. One of the reasons I once chose the path of entrepreneurship was to be in control of my own life and enjoy a certain sense of freedom, yet at the moment I reached out to Jord I worked almost 24/7 in an attempt to keep my head above water. After diving into the deep end (looking within) I now understand how my ‘high standards’ kept me stuck in the cycle that I was trying to break free from. Spending 24+ hours of 1:1 coaching and completely rebuilding my value system was a journey which made the biggest shift in my mindset so far. Thanks a million, Jord!

Mike de Goede
Founder HNGVR | Amsterdam, The Netherlands

I’ve tried many different types of therapy, but nobody ever helped me the way Jord did. He showed me how I conditioned myself to stay in survival mode, whilst creating a safe environment for me to explore and unlearn what was no longer serving me. This, in combination with the foundational work of establishing my value system and expressing my boundaries, has made it easy to navigate life. Jord has been invaluable in overcoming my panic attacks, re-building relationships with family, and stepping into my full potential in my career.

Lois van der velden
Model & Artists | Canggu, Bali

I decided to work with Jord because deep down I sensed something wasn’t quite right. I just sold my company and still felt a lingering sense of dissatisfaction and a compulsion to chase the next thing. Jord helped me to address the 'inconvenient truth' that kept me stuck in — what he calls — the constant game of one-upmanship against self & others. His guidance, along with the framework & tools that he provided, has allowed me to rediscover who I am at my core and pursue the right things, at the right time and for the right reasons.

Daan Smit
Founder, Brandfirm & Benksy | Amsterdam, The Netherlands

Jord is compassionate yet extremely direct and powerful in his approach. No pretentious difficult jargon, just real and relatable conversations. His guidance, along with the structure and tools of the program, has empowered me to embrace my potential, set boundaries and express myself among other C-level executives.
Empowering, to say the least.

Alice Hoes
CPO, H&M New Business | Berlin, German

I started working with Jord because I was being pushed and pulled by the whims of life, bouncing from one thing to the next and sacrificing my autonomy and control. I like Jord his direct and honest approach and I feel we really connected on a deep level, but above all, I am astounded by the results that we have achieved together. I've made life-changing decisions and I am now moving forward with greater clarity and confidence. I truly believe Jord can help you become the possible version of yourself. He certainly helped me!

Frank Smit
COO OBIwan | Amsterdam, The Netherlands

Working with Jord has allowed me to create a personal blueprint for my personal and professional life. It feels as if the coaching has tapped a row of domino stones in the right direction, which has opened the door to many new opportunities; I moved to another country where I now have my dream job, experience less social pressure and where I am surrounded by beautiful nature. It was the best investment I've ever made.

Virginie Gols Linthorst
Dentist | Bern, Switzerland

Eye-opening. Jord is extremely dedicated to his cause and knows how to get to the root of the problem. It’s an understatement to say that it has helped me to navigate complex challenges in my business as well as to establish the foundation for a new, more sustained, way to success. A must-do for every entrepreneur!

Ben Booterkoper
CEO at CIL China | Guangzhou, China

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