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Welcome

I Empower Individuals To Actualize The Best Of Their Human Potential.

My guess is that you’re a driven and determined individual who already knows how to excel in business, knock off to-do lists, earn a decent income, and so on.

However, like many of my clients, you realise that your current strategies have formed the crevasse separating you from ‘that’ next or deeper level in life, business or your relationship(s).

As a Self-Actualization Specialist, I help individuals grow and transform in the face of change, adversity or opportunity.

A process that has allowed 300+ of my clients to navigate the unprecedented challenges in their lives or businesses, whilst actualizing the untapped parts of their potential.

Work With Me
- JORD CUIPER

“Self-actualization matters. It’s the antidote to what ails us. The centrepiece to unlock the best of our human potential. And the solution to a better, more united world.”

About Jord

Pleasure To Meet You

I’m Jord, a Specialist in the Psychology of Self-Actualisation, with over eight years of experience in the field of entrepreneurship and executive coaching. 

From a young age, I’ve had an infinite drive to explore the unconventional road. A combination that has shown me the outer edges of the spectrum.

From playing top sport and building a fast-growing startup, to walking the road of failure, loss, the crossover of my best friend, and a severe break down of my health.

Ever since my recovery, my mission has been to help individuals resolve the beliefs, behaviours and strategies that are separating them from becoming what they have the potential to be. 

As humans, leaders, partners and parents to their children.

On this mission, I’ve spent 2000+ hours coaching entrepreneurs and other influential individuals, worked together with leading industry experts and got invited to share my story in media publications, a book, on podcasts and various stages. 

It would be an understatement to say that the path of self-actualization has been the most rewarding experience in both my personal and professional life. 

Dedicating my growth and work to my dearest friend Dennis, the most extraordinary person I’ve ever known (†). 

Work With Me

Jord is a catalyst for positive and lasting change. He helped me to see the cause and effect relationship of the particular challenges that I was dealing with, and, above all, he empowered me to move forward in a new and far more sustainable way. Exceptional coaches understand this and Jord is definitely one of them.

Daan Smit
Founder, Brandfirm & Benksy | Amsterdam, The Netherlands

No pretentious difficult jargon, just real talks based on lived experiences. Jord is compassionate yet extremely direct and powerful in his approach. His guidance, along with the structure of the program, has empowered me to step forward, set boundaries and express my full being among other C-levels. Empowering, to say the least.

Alice Hoes
CPO, H&M New Business | Berlin, German

Jord is honest, direct and really straight forward. Working with him has allowed me to turn my biggest setback into an opportunity for learning and ever-lasting growth. Besides being an extraordinary coach, he is an incredible person that has inspired me to live more wholeheartedly.

Elmar Bonke
COO, Platform 161 | Amsterdam, The Netherlands

I started working with Jord because I was often neglecting my values to please others. I like his approach very much and I feel we really connected, but above all, I am still astounded by the results that I have achieved together with Jord. I am now more aware of my values, why I felt misaligned and what to do about it. I truly believe that Jord could help you achieve more and be more. He certainly helped me!

Frank Smit
COO OBIwan | Amsterdam, The Netherlands

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