Hey, I'm


A self-leadership coach with over 10+ years of experience in the field of entrepreneurship and coaching.

Trusted by 400+ entrepreneurs & business leaders:

Working with Jord

I was amongst the best aspiring start-up entrepreneurs in the Netherlands until a near fatal health crisis forced me to change.

I understand my clients because I used to be one of them. At the age of 24, I founded my first tech company, which grew from 0 to a 7-figure company, serving clients throughout Europe.

Then, in 2018, a near fatal health crisis forced me to step down as the CEO. I decided to sell my apartment in Amsterdam, clear my debts and leave behind the fame, the title, the plans and the lifestyle so I could rebuild a life with more depth and intention.

In the six years that followed, I moved to the other side of the world, studied different modalities of psychology, worked with therapists, coaches and healers, sang lord kumbaya, sat in silence and spent weeks in the Amazon working with the Maestro’s of the Shipibo tribe. Hoping to find a new, more real, authentic and fulfilling, way forward.

Today, I run a thriving coaching business, guiding high-impact leaders from 20+ countries, ranging from founders and business owners to high-level professionals at companies like Google, Facebook, McKinsey, Nike & Microsoft.

When I’m not working, I enjoy a freedom-filled life in Cape Town, running trails in the mountains, playing tennis, surfing and spending quality time with friends and family.

And this is what drives me...

To lead a life that's merely not survived, but fully-lived; and to do so with some passion, integrity, drive and joy.⁠

And to inspire others to do the same.

My clients choose to work with me because

I use an evidence-based approach to cut through excuses, projection & dishonesty to deliver results.

As a coach, I seek to combine evidence-based research with the wisdom of my lived experiences and the wisdom from my teachers to help people confront and overcome the obstacles they’ve been avoiding, hiding, or scared to face, embracing them as a feedback loop to forge them into the person they were created to be.


I hold my BA in Business Admin. I'm trained in Neuro-linguistic programming (NLP), NeuroAffective Relational Model(NARM), and Acceptance and Commitment Therapy. I also spent significant time in the Amazon working with the Shipibo tribe learning the art of plant medicine.

I’ve been privileged to be taught, guided and inspired by leading experts in their field including:

  • Laurence Heller PhD
  • Brad Kammer LMFT
  • Richard Schwartz Phd
  • Gabor Mate MD
  • Bessel van der Kolk MD
  • Kathy Kain
  • John Wineland
  • Tony Robbins
  • Michael Neill
  • Brendon Burchard

Experiences that lead me to where I am today:

At Age 12,

I was scouted to become a pro hockey player, eventually achieving top-tier athletic performance. To date, this is one of the most extraordinary times of my life.

At age 15-16,

I was - repeatedly - sexually abused. An experience I've hidden from family, friends and the world around me for over 18 years until the summer of ‘22 when I learned to accept and integrate it during my time with the Shipibo tribe in the Amazon.

Age 22

I was told by a teacher in primary school that it was better for me to 'work with my hands'. But at age 22, I graduated from the most prestigious business school in the Netherlands (Nyenrode New Business School). After a few short corporate experiences, at age 24, I founded my first Tech company providing customer loyalty solutions to SMEs in the Netherlands, Belgium & Germany. I grew the company from 0 to a multi-7-figure company and was amongst the most aspiring start-up entrepreneurs in the Netherlands.

Amsterdam is my home, but I’ve also lived in Barcelona and London.

at Age 25,

After raising my first significant investment, my closest friend - Dennis - was killed by a drunk driver driving in the wrong direction on the highway. Losing him taught me that I can't work, perform, drink, drug, party, f*ck or distract my emotions (grief) away.

At age 26,

I met my now ex-partner who was pregnant by someone else. Six months later I became a 'bonus' father to Sam. This initiated me into manhood, I got completely sober and tried establishing a healthier work-life balance.

at Age 27,

Due to unfortunate circumstances my partner had to leave me and I was separated from Sam. Weeks later a near fatal blood poisoning put me in hospital for weeks, and eventually forced me to step down as the CEO of my company. Knowing I had to recover for months if not year(s), but more so knowing - in my heart - that something greater was calling me (and never wanted to sacrifice myself again), I sold my shares, my apartment, my belongings and set out on my hero's journey and my awakening.

  • I moved to Indonesia.
  • Engaged in deep inner-work, from traditional therapy to ancient healing practices & plant medicine ceremonies.
  • Studied a variety of modalities, from NLP, NARM, ACT, and IFS.

At age 28,

I transitioned from being an entrepreneur to becoming a full-time coach. It was a difficult transition for me because it required me to let go of my old identity and (in the eyes of society) step down from becoming a solopreneur. But I decided to commit to my purpose.

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Freedom to

live how you want.

Confidence to

own your story.

Strength to

give what it takes.

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© 2023 Jord Cuiper.