Rebelling Against Average

I’m going to ask you a rather bold question.

Are you genuinely feeling alive & fulfilled, or are you merely surviving each day?

Now, I’m asking you this question because most of our decisions — and actions — are tainted by the unspoken rules that tell us who we need to be, what we need to do and when we need to be doing them.

These externally imposed ideals dictate our lives and are one of the main reasons why so many among us second-guess our potential, are terrified of our ambitions and disbelieve the longings of our hearts.

Let alone, take ‘the leap’ that will empower us to lead a life that’s not merely survived, but fully-lived — believing they are “too old” to change, thinking that it’s too foolish to go against the norm or that the path of self-leadership is too difficult to even bother going down in the first place.

But the thing is, it doesn’t have to be this way.

And in fact, the steps you need to take — while not easy — are very straightforward.

Let me explain:

Too many people claim they want to become self-led and enjoy the freedom, confidence and fulfilment that comes with it. Yet, they feel unclear, indecisive, stuck, unable to commit and unsure of the actions that they need to take in order to get there.

The root of this paradox often lies in the fact that:

  • They care more about fitting in than what they truly want in life.
  • They expect things to get better without ever confronting the obstacles and fears that are holding them back.
  • They read about what to do instead of doing what their inner-voice tells them to do.
  • They try to avoid discomfort and pain when where they want to go requires them to confront and engage with it.

They are too comfortable. Too passive.

And most of all…

They are trying to run a dictatorship on life, trying to control every bit of it, oblivious to the illusion they’re chasing. But the fact is… our ability to live a fully-lived life is directly related to how much uncertainty we’re able and willing to handle.

The tragic irony is that what we thought would make us ‘happy and fulfilled’ has now become the barrier preventing us from evolving into the vital, free and self-led (wo)men we are meant to be.

It’s astounding how many people choose the pain of repeating the same experience over the fear of the unknown — and then, a year later, are surprised to be in exactly the same place because they chose unhappiness over uncertainty.

On the other hand, there are those who’ve courageously confronted their problems and fears, they invested the time, money, and effort and, as a result — walked away saying, “that was the best thing that I ever did”.

And all it takes is to decide to no longer settle for mediocrity.

As you may know, I’ve made a lot of courageous moves without even trying to bring ‘comfortable’ into the equation.⁠ I did things because I knew, in my heart, they were the right thing to do.

That’s why I’m out here, living and breathing my potential, running a successful coaching business with clients across 20+ countries, doing the things that bring me joy and having the lifestyle, the network, the vitality, and the freedom. All because I do what very few people are willing to do:

I live by my highest values, even, or perhaps especially, when it’s hard, risky, uncertain, unpopular, and scary to do.

I don’t look for validation or guarantees; I step into unknown territory because I know confronting my challenges and fears is what it takes. Over and over again, I choose the discomfort of growth over the illusion of safety, and with each courageous move, I grow into the man I’m capable of being.

More authentic, more confident, more resilient, more sovereign, more free, more alive & more fulfilled.

Please don’t get me wrong — I don’t tell you this to boost my own ego.

I want to show you that there is a different pathone that empowers you to evolve into vital, free and seld-led (wo)man you’re meant to be, leading a life that’s not merely survived, but fully lived.

My mission is to guide you on that path.

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© 2023 Jord Cuiper.