Group Program

From the core

An exclusive group program for ambitious people ready to take charge of their growth, direction and success in life.

Trusted by 400+ entrepreneurs & business leaders:

You’re here because...

you are the alpinist.

You have a list of high-calibre achievements under your belt, yet, something is missing

You’re in a place in your life where you’ve realised that:

  • You're tired of the constant pressure to be more, do more and have more without ever feeling like it's enough.

  • Climbing the proverbial mountain and reaching the top hasn't led you to the sense of confidence, freedom and fulfilement you you thought it would.

  • You tell yourself that you are in better place than you actually are when deep down you know there's a disconnect from something greater calling you name.

  • The way you've always of done things is keeping you stuck, yet you feel unclear, indecisive, and unable to break free.

  • You care too much about what others think and say about you and it holds you back from becoming the person, leader and hero you're meant to be.

  • You’re ready to move through the barriers that held you back for months, years or decades and need a trusted coach to guide you through the process.

Working with Jord

I was amongst the best aspiring start-up entrepreneurs in the Netherlands until a near fatal health crisis forced me to change.

I understand my clients because I used to be one of them. At the age of 24, I founded my first tech company, which grew from 0 to a 7-figure company, serving clients throughout Europe.

For many years, I believed that my relentless drive to succeed resulted from a deep-seated, intrinsic motivation. This belief was so powerful that it became the cornerstone of my identity. It wasn’t until the constant stress and demanding nature of my company caught up with me that I realised my desire for recognition, respect, and admiration couldn’t be truly obtained through achievement.

A near-fatal health crisis put an end to that entrepreneurial journey, forcing me to step down as the CEO and focus on my healing. I ventured back down into the heart of a dark and unknown valley, where I had to shed the layers that kept me trapped in the expectations and limitations I imposed on myself.

Today, I run a successful coaching business with clients across 20+ countries. I own my time, live where and how I want, do the things that bring me joy and lead a life that is aligned with who I am and what I value.

All because I do what very few other people are willing to do…

I live by my highest values, even, or perhaps especially, when it’s hard, risky, uncertain, unpopular, and scary. ⁠

As someone who’s walked a similar path,

I can tell you that the freedom to lead on your own terms isn’t a result of your achievements.

It comes from the clarity, confidence, and strength to lead and live by your highest values - choosing growth over comfort, purpose over popularity and authenticity over convention.

With each courages step forward you move towards a level of success that is so entrenched in who you are and what you stand for that it is impenetrable.

It’s within you, waiting to be unleashed.

Are you ready to brave the unknown?

From The Core

In From The Core, I’ll guide you through 6 months of deep work so you can:

Overcome

Your #1 challenge in life and business and leave it behind once and for all.

Learn

To face aspects of your life that you've been avoiding, hiding from, blind to or scared to face, and navigate them with greater resilience and ease.

Break free

From the myth of normal that has held you back from becoming the strong, vital, free, and self-led you're meant to be.

Break free

A life from your highest values and be guided by a vision that feeds - not crushes - your soul.

lead

From a place of clarity, confidence and strength, and chart your own path through the storms of life (and inspire others to do the same).

This is for you if:

You’re ready to invest in yourself for the long run.

You know that continuing to spend money on products and services that give you instant results won’t save you from doing the internal work.

01

You’re proactive.

You know that you don’t have to be in a state of burnout or intense struggle to decide to step into radical, empowering change.

02

You take accountability.

You know that blaming others, making excuses (e.g. being too busy), or distracting yourself is just delaying you from reaching your fullest potential.

03

You know your power (even if some of your power feels restricted or dormant).

You recognize that placing your happiness in external things like relationships or career is only temporary, and true happiness comes from your core.

04

When my father fell ill, I hit rock bottom and became destructive, which led to losing my partner.

That's when I turned to Jord, a man who has lived through the highs and lows of entrepreneurship, life, and relationships.

His experience brought a unique and real-world perspective to our sessions and helped me understand that everyone has their own scars, and taught me to see myself and others in a new light. My life has changed dramatically since working with him, I’ve never felt stronger or more capable - I'm facing my fears, breaking free from destructive patterns, and living with integrity.

Thanks to Jord’s guidance and support, I'm becoming the man I'm capable of being.

Duco Vermeulen

Serial Entrepreneur | Amsterdam, The Netherlands

I thoroughly enjoyed working with Jord, albeit challenging at times.

The challenging of my thinking, unquestionable compassion, support & ability to fill the gaps during some of the darkest days when I was left questioning my reality, and frankly my sanity was crucial to my journey & upward swing of life. Jord was able to guide me to a new way of viewing myself and the world — what I thought was working, wasn’t really working and he offered up many tools and resources to help re-orient my focus and direction in business and personal relations. To date, I still use the lessons we uncovered together. Bravo Jord!

Lincoln Westerman

Founder Yugo | Sydney, Australia

I started working with Jord during a very difficult season in life.

I was feeling defeated after many months of walking into walls with business, and repeating old patterns that I thought were left in the past. Jord was able to see that below the surface, cracks in the foundations of my self-worth were feeding into the dysfunction I was experiencing.

Working with Jord was one of the best decisions I've ever made, and I'm beyond grateful for the intentionality, depth, care, accountability, and safety he created.

ALEXANDRA SAPER

Recovering lawyer & coach | Phoenix, USA

Jord's impact on my life has been nothing short of transformative.

He has a unique ability to cut through all the layers of excuses and non-sense to get straight to the root cause of the pain. With his 'Pain + Reflection = Progress' approach, I've been able to break free from self-sabotaging patterns that held me back for years.

Thanks to Jord his support and guidance, I've regained my confidence and strength to step up and ‘do the right thing’, rather than what’s expected from me by others. Although this is only the beginning, I know that it has opened the door for me to show up as the leader, partner and above all the father I aspire to be.

Reinier Jonker

Operations Lead at Bothers | Antwerp, Belgium

Working with Jord opened my eyes in many ways.

One of the reasons I once chose the path of entrepreneurship was to be in control of my own life and enjoy a certain sense of freedom, yet at the moment I reached out to Jord I worked almost 24/7 in an attempt to keep my head above water. After diving into the deep end (looking within) I now understand how my ‘high standards’ kept me stuck in the cycle that I was trying to break free from. Spending 24+ hours of 1:1 coaching and completely rebuilding my value system was a journey which made the biggest shift in my mindset so far. Thanks a million, Jord!

Mike de Goede

Founder HNGVR | Amsterdam, The Netherlands

I’ve tried many different types of therapy, but nobody ever helped me the way Jord did.

He showed me how I conditioned myself to stay in survival mode, whilst creating a safe environment for me to explore and unlearn what was no longer serving me. This, in combination with the foundational work of establishing my value system and expressing my boundaries, has made it easy to navigate life. Jord has been invaluable in overcoming my panic attacks, re-building relationships with family, and stepping into my full potential in my career.

Lois van der velden

Model & Artists | Canggu, Bali

I decided to work with Jord because deep down I sensed something wasn’t quite right.

I just sold my company and still felt a lingering sense of dissatisfaction and a compulsion to chase the next thing. Jord helped me to address the 'inconvenient truth' that kept me stuck in — what he calls — the constant game of one-upmanship against self & others. His guidance, along with the framework & tools that he provided, has allowed me to rediscover who I am at my core and pursue the right things, at the right time and for the right reasons.

Daan Smit

Founder, Brandfirm & Benksy | Amsterdam, The Netherlands

Jord is compassionate yet extremely direct and powerful in his approach.

No pretentious difficult jargon, just real and relatable conversations. His guidance, along with the structure and tools of the program, has empowered me to embrace my potential, set boundaries and express myself among other C-level executives.Empowering, to say the least.

Alice Hoes

CPO, H&M New Business | Berlin, German

I started working with Jord because I was being pushed and pulled by the whims of life, bouncing from one thing to the next and sacrificing my autonomy and control.

I like Jord his direct and honest approach and I feel we really connected on a deep level, but above all, I am astounded by the results that we have achieved together. I've made life-changing decisions and I am now moving forward with greater clarity and confidence. I truly believe Jord can help you become the possible version of yourself. He certainly helped me!

Frank Smit

COO OBIwan | Amsterdam, The Netherlands

Eye-opening.

Jord is extremely dedicated to his cause and knows how to get to the root of the problem. It’s an understatement to say that it has helped me to navigate complex challenges in my business as well as to establish the foundation for a new, more sustained, way to success. A must-do for every entrepreneur!

Ben Booterkoper

CEO at CIL China | Guangzhou, China

The 6-step process

I’ll guide you through a highly transformational and impactful system designed to give you the insight and tools needed to step into a new era of you — one that is aligned with who you are and what you came here to do.

What sets this program apart from so many others out there is that it's designed around you and your unique challenges. While there is a structure that we follow, it's more of of an outline than anything rigid. This allows the group to adapt and give each participants what he/she truly needs to grow and thrive.

Facing Reality

01

To step into a new era we must first uncover where life is begging you to drop in. Through the process of honest inquiry, we will clarify the focus & direction of our work together, identifying the challenges, the hidden barriers, and what you truly want for yourself.

We address:

  • The main challenge in your life or business.
  • Your current stressors and pain points.
  • The root cause of the challenge you're facing.
  • Your deepest why / heart's desire.

Nurturing resilience

02

Leading life powerfully requires you to feel clear, confident, and strong. To strengthen your physical, mental and emotional resilience we address and eliminate activities that are causing stress whilst implementing foundational practices such as physical movement, breathwork, boundaries, meditation and sleep.

We delve into:

  • Understanding your triggers & coping mechanisms.
  • Eliminating conflicting responsibilities and activities.
  • Recognising and regulating challenging emotions.
  • Practices for greater clarity, focus, strength & ease.

planting your flag

03

Embodying your highest values is the single and most crucial aspect of self-leadership. To establish a foundation that reflects who you are we will question what you've held as true, right and important, and rediscover what it means to live, work and lead from your core.

We Establish:

  • Your unique - rock-solid - hierarchical value system.
  • Actionable principles to support & guide you.
  • A system to assess and improve your personal integrity.
  • Supportive habits, practices & non-negotiables.

Breaking free

04

You’ve laid the groundwork, but becoming self-led requires you to develop the awareness and skills to override your initial fear-based responses that are trying to keep you ‘safe’. Using acceptance and commitment therapy (ACT), we’ll explore and integrate the unconscious parts that have held you back for month, years, or even decades.

We Work on:

  • Embracing your deep-rooted fears and insecurities.
  • Integrating the disowned parts or your personality.
  • Making the hard but necessary, value-based, changes.
  • Resolving the mental and emotional barriers.
  • Developing a deep level of 'earned' confidence.

heading north

05

The recipe for long-term success and fulfilment is to be driven by your values, while being pulled by a vision that reflects who you are and what you came here to do. Based on your new-found awareness we'll form your Northstar, break it down into realistic steps and implement systems that enable you to move forward with clarity, confidence and direction.

We define:

  • Your guiding North Star.
  • Realistic short-term goals.
  • Internal & external obstacles on your path.
  • Strategies for long-term progression.

becoming self-led

06

The final step is to show up, stick to your word and do what you know is right, even when it’s difficult, hard, unpopular or scary. During this phase, I will guide and empower you to deal with the obstacles and challenges on your path so you can learn and transform into the vital, free and self-led person you're capable of being.

We advance:

  • Executing goals and managing priorities.
  • Developing and harnessing resilience.
  • Navigating internal & external obstacles.
  • Managing conflicts & distractions.
  • Self-reflection, accountability and refinement.

In your group mentorship package you’ll receive:

This is a unique opportunity to work with me in a very individualised and exclusive group of only 10 people. Expect to go deeper than EVER BEFORE into your story and what is holding you back.

Group Coaching Sessions

Group sessions offer a combination of teachings, discussions, exercises, and direct one-on-one deep work with me. They offer a safe container to get real, open, and honest.

The first three months are power-packed with 12 weekly calls. We will meet virtually for 2.5 hours to dive deep into the content and the challenges you may experience. For the remaining 3 months, we meet once a month. Each person will receive individualised guidance and action steps to take in order to heal, grow, and evolve.

The program requires you to commit to attending the group calls; we will meet on Thursdays from 7AM-9AM GMT+02:00 (Europe) / 1pm-3pm GMT+08:00 (Bali).

Coach talking online with a group of people

2 private coaching sessions

You’ll receive two highly-personalised 1-hour mentorship sessions in which I'll help you to break free from the deep rooted constraints that have held you back from transforming your potential into reality.

Your first 1:1 will be during the first three months of the program, and the second 1:1 during the last three months.

Jord Cuiper coaching a man

Workbook

All members will receive a comprehensive workbook that introduces different topics related to the pillars of my signature framework for self-actualisation and conscious leadership, along with tools, practices, and growth assignments to accelerate the learning experience.

There will be mandatory homework assignments (expect 2 hours a week to complete) based on the workbook to prepare for each group session that I will review and guide you on personally.

Hand writing on a workbook

online Support

During the program, you get access to ongoing community support through Slack, where you can communicate with fellow group members and receive support from me daily. Your questions get answered quickly so you can journey through the transformative process. You’ll also be able to learn from others’ questions and experiences, amplifying your experience.

Hands working with a laptop

From The Core is a 6-month mentorship program designed for

ambitious leaders who know they’re ready to:

  • Step into conscious leadership.

  • Unshackle themselves from one-upmanship against self and others.

  • Shed the constraints holding them back from fulfillment.

  • Step into the uncharted territory of self-actualization.

If not now, then when?

$4,500 USD

Or, 3 installments of $1,650 USD

WE START IN January, 2024

Once submitted, I’ll review your application. If selected, I will send you an email to schedule a 60 minute introduction call. This allows us both to ensure the program is a fit.

Book now and get:

  • Receive $1000 dollar early bird discount.
  • 50% discount on additional 1:1 calls.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The problem was, I didn't feel as happy as I thought I would at that moment.

In 2021, I hit a peak in my career when I landed a coveted Product Management role at Facebook. The problem was I didn’t feel as happy as I thought I would at that moment. Instead, I felt kind of lost and uncertain about what I really wanted in life.

That's when I found Jord. His framework helped me identify what truly held meaning for me and understand that I was putting too much pressure on myself, taking on too much, and wanting to do too much, which was draining me of the ability to make progress on the things that would make the most impact. 

Jord's unique ability to hear the words left unspoken and the occasional tough love helped me break the cycle of overwhelm and reclaim control over my days, weeks, & life. Thanks to Jord's guidance, I now take on less but accomplish more, prioritise things that bring me joy, and feel more fulfilled. 

Anton chersak

PM at Meta | Singapore

Working with Jord was one of the best decisions I've ever made.

I started working with Jord during a very difficult season in life -feeling defeated after many months of walking into walls with business, and repeating old relationship patterns that I thought were left in the past. Jord was able to see that below the surface, cracks in the foundations of my self-worth were feeding into the dysfunction I was experiencing in several areas of my life.

Jord's compassionate yet challenging insights into the areas of self-worth, self-acceptance, boundaries, values-based living, and authenticity radically transformed my life — leading to business breakthroughs and financial growth; healthy and secure relationships; renewed self-confidence and a newfound trust in my intuition.

Working with Jord was one of the best decisions I've ever made, and I'm beyond grateful for the intentionality, depth, care, accountability, and safety he created.

Alexandra saper

Recovering lawyer & coach | Phoenix, USA

I've regained my confidence & strength to step up and do 'the right thing'.

Jord's impact on my life has been nothing short of transformative. He has a unique ability to cut through all the layers of excuses and non-sense to get straight to the root cause of my pains. With his "Pain + Reflection = Progress" approach, I've been able to move through the barriers that held me back for years, if not decades.

His workbook and tools he provided have had a ripple effect on every aspect of my life.  I now have the power to use my triggers as an opportunity to reflect and respond from my highest self, rather than reacting impulsively.

Thanks to Jord his support and guidance, I've regained my confidence and strength to step up and ‘do the right thing’, rather than what’s expected from me by others. Although this is only the beginning, I know that it has opened the door for me to show up as the leader, partner and above all the father I aspire to be.

Reinier jonker

Operations Lead at Bothers | Antwerp, Belgium

Meet your mentor

I’m Jord, an Integrative Executive Coach with over ten years of experience in entrepreneurship and coaching.

From a young age, I’ve had an infinite drive to explore what it means to be truly alive. A trait that has shown me the outer edges of the spectrum. From playing top sport and building a fast-growing startup company to living through failure, abuse, loss, the crossover of my best friend, and a severe breakdown of my health.

For many years, I believed that my unwavering drive to succeed was the result of a deep-seated, intrinsic motivation. This belief was so powerful that it became the cornerstone of my identity. It wasn’t until the constant stress and demanding nature of my company caught up with me that I realised my desire for recognition, respect, and admiration couldn’t be achieved through continual achievement and success because, on a deeper level, I failed to fulfil my need for genuine connection, love, and belonging, and only perpetuated the cycle of self-abandonment.

I’ve been privileged to be taught, guided and inspired by leading experts in their field, such as Laurence Heller PhD, Brad Kammer LMFT, Nacho Cano, Nicole Schneider, Gabor Mate MD, Bessel van der Kolk MD, Kathy Kain, Ray Daylio, Andrew D. Huberman Ph.d and Adam Grant.”

Alongside my own inner-work, I studied developmental psychology and trained in Neuro-linguistic programming (NLP), NeuroAffective Relational Model(NARM), and Acceptance and Commitment Therapy. I also spent significant time in the Amazon working with the Shipibo tribe learning the art of plant medicine.

People who are already successful—people you would assume don't need a coach—are the ones who call me, ranging from founders, and business owners to high-level professionals at companies like Facebook, McKenzie, H&M, Microsoft & Gartner. Just like I did, they realise that the very thing that they thought would keep them safe is the very thing preventing them from becoming the liberated person they were meant to be.

With 5000+ hours of experience and a rich and diverse background encompassing the highest peaks of athletic and entrepreneurial achievement and the toughest valleys of failure, loss, abuse, grief and health crisis, I bring a unique, real-world perspective to the coaching field. I help my clients realign and break out of old ways of being that hinder their true inner power and fulfilment.

Are you ready to live your life to its fullest potential?

$4,500 USD

Or, 3 installments of $1,650 USD

WE START IN January, 2024

Once submitted, I’ll review your application. If selected, I will send you an email to schedule a 60 minute introduction call. This allows us both to ensure the program is a fit.

Book now and get:

  • Receive $1000 dollar early bird discount.
  • 50% discount on additional 1:1 calls.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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Freedom to

live how you want.

Confidence to

own your story.

Strength to

give what it takes.

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