From The

Core

An exclusive group program for ambitious people ready to end self-sabotage and take charge of their growth, direction and success in life.

apply now

Trusted by 400+ entrepreneurs & business leaders:

You have a list of high-calibre achievements under your belt, yet, something is missing.

You’re in a place in your life where you’ve realised that…

  • You’re tired of the constant pressure to be more, do more and have more without ever feeling like it's enough.
  • Climbing the proverbial mountain and reaching the top hasn’t led you to the sense of confidence, freedom, and fulfillment you thought it would.
  • You tell yourself that you are in better place than you actually are when deep down you know there’s a disconnect from something greater calling your name.
  • The way you've always of done things is keeping you stuck, yet you feel unclear, indecisive, and unable to break free.
  • You care too much about what others think and say about you and it holds you back from becoming the person, leader and hero you're meant to be.
  • You’re ready to move through the barriers that held you back for months, years or decades and need a trusted coach to guide you through the process.

You’re here because...

you are the alpinist.

You’ve dedicated your life to climbing challenging peaks in life and career, pushing yourself to the brink, braving the elements, grappling with treacherous terrain, and conquering every obstacle on your path, only to reach two-thirds of the way and realise that the path you’ve taken won't lead to freedom, confidence and fulfilment you seek.

It’s time to realign and discover a new path — one that empowers you to harness your innate potential and lead a life that's not merely survived, but fully lived.

As you answer the call for change and venture back down into the unknown valley, you'll confront your 'enemies', gain a new perspective on life and success, discover your potential, upgrade your skills, and evolve into the vital and self-led (wo)man you're meant to be.

More resilient, more confident, more autonomous, productive, rich, real, free, fulfilled and ALIVE.

About Jord

I was amongst the best aspiring start-up entrepreneurs in the Netherlands until a near fatal health crisis forced me to change.

I understand my clients because I used to be one of them. At the age of 24, I founded my first tech company, which grew from 0 to a 7-figure company, serving clients throughout Europe. 

For many years, I believed that my relentless drive to succeed resulted from a deep-seated, intrinsic motivation. This belief was so powerful that it became the cornerstone of my identity. It wasn’t until the constant stress and demanding nature of my company caught up with me that I realised my desire for recognition, respect, and admiration couldn’t be truly obtained through achievement.

A near-fatal health crisis put an end to that entrepreneurial journey, forcing me to step down as the CEO and focus on my healing. I ventured back down into the heart of a dark and unknown valley, where I had to shed the layers that kept me trapped in the expectations and limitations I imposed on myself. 

Today, I run a successful coaching business with clients across 20+ countries, own my time, live where and how I want, do the things that bring me joy and have a lifestyle, relationship, and friend group that are aligned with who I am and what I value. All because I do what very few other people are willing to do…

I live by my highest values, even, or perhaps especially, when it’s hard, risky, uncertain, unpopular, and scary. ⁠

As someone who’s walked a similar path, I can tell you that your ability to live a self-led and fulfilling life isn't a result of your achievements. It comes from the clarity, confidence, and strength to listen to the truth than burns at your core.

Imagine success that is so entrenched in who you are and what you stand for that it is impenetrable.

It’s within you waiting to be unleashed.

Are you ready to take the leap?

From The Core
From the core
From The Core
From the core
From The Core
From the core
Hiker standing on top of a fence with arms spread open. A snowy mountain peak can be seen behind him.

A transformative journey using the power of group work combined with my 6-step signature process to take charge of your growth, direction and success in life.


I built From The Core based on 5000+ hours of 1:1 coaching and designed it for ambitious individuals who are already successful by conventional standards but are now ready to refocus on becoming the vital, free and self-led (wo)men they are capable of being.

This is for you if...

  • You’re ready to invest in yourself for the long run. You know that continuing to look for quick fixes and band-aid solutions won't save you from doing the internal work.
  • You take responsibility. You know that blaming others, making excuses (e.g. being too busy), or distracting yourself is only disempowering you from dealing with the aspects of yourself or your life that you’re unwilling to face and feel.
  • You know you have untapped potential. You’re successful in the eyes of society but deep down you know there is a treasure within you that’s waiting to be unleashed.
  • You’re courageous. You’re ready to step out of your comfort zone and do what you know, in your heart, is the right thing to do.
  • You’re committed. There is no version of you that wakes up doing the exact same thing months from now. You’re ready to become self-led.
    You're ready for expansion, now.
Apply now

When my father fell ill, I hit rock bottom and became destructive, which led to losing my partner. That's when I turned to Jord, a man who has lived through the highs and lows of entrepreneurship, life, and relationships

His experience brought a unique and real-world perspective to our sessions and helped me understand that everyone has their own scars, and taught me to see myself and others in a new light. My life has changed dramatically since working with him, I’ve never felt stronger or more capable - I'm facing my fears, breaking free from destructive patterns, and living with integrity.

Thanks to Jord’s guidance and support, I'm becoming the man I'm capable of being.

Duco Vermeulen
Serial Entrepreneur | Amsterdam, The Netherlands

I thoroughly enjoyed working with Jord, albeit challenging at times. The challenging of my thinking, unquestionable compassion, support & ability to fill the gaps during some of the darkest days when I was left questioning my reality, and frankly my sanity was crucial to my journey & upward swing of life.

Jord was able to guide me to a new way of viewing myself and the world — what I thought was working, wasn’t really working and he offered up many tools and resources to help re-orient my focus and direction in business and personal relations. To date, I still use the lessons we uncovered together.

Thank you Jord!

Lincoln Westerman
Founder Yugo | Sydney, Australia

I started working with Jord because I was feeling defeated after many months of walking into walls with business, and repeating old patterns that I thought were left in the past. Jord was able to see that below the surface, cracks in the foundations of my self-worth were feeding into the dysfunction I was experiencing. His compassionate yet challenging insights into the areas of self-acceptance and value-based living radically transformed my life — leading to business breakthroughs and financial growth; healthy and secure relationships and community; renewed self-confidence and a newfound trust in my intuition.

Working with Jord was one of the best decisions I've ever made, and I'm beyond grateful for the intentionality, depth, care, accountability, and safety he created.

Alexandra Saper
Recovering lawyer & coach | Phoenix, USA

Jord's impact on my life has been nothing short of transformative. He has a unique ability to cut through all the layers of excuses and non-sense to get straight to the root cause of the pain. With his 'Pain + Reflection = Progress' approach, I've been able to break free from self-sabotaging patterns that held me back for years.

Thanks to Jord his support and guidance, I've regained my confidence and strength to step up and ‘do the right thing’, rather than what’s expected from me by others. Although this is only the beginning, I know that it has opened the door for me to show up as the leader, partner and above all the father I aspire to be.

Reinier Jonker
Operations Lead at Bothers | Antwerp, Belgium

I initially pursued the path of entrepreneurship to be in control of my own life, yet years later I found myself working around the clock to stay afloat. During our work together, Jord guided me into deep end where I had to come face to face with my fears and the behaviours that kept me stuck in the cycle that I was trying to break free from. Together, we built a new foundation for my life, which allowed me to regain clarity on what's important and commit to making the hard but necessary changes to create a life true to my values.

Although it was challenging at times, working with Jord has been life-changing. I feel more empowered, free, and fulfilled than ever before.

Thank you, Jord, for everything!

Mike de Goede
Founder HNGVR | Amsterdam, The Netherlands

As someone who had tried many different types of therapy in the past, I can honestly say that nobody has been able to help me in the same way that Jord has. He created a safe and supportive environment that allowed me to explore the beliefs and behaviours that kept in survival mode.

This, in combination with the foundational work of establishing my value system and expressing my boundaries, has made it easy to navigate life's challenges and make decisions that align with my true self. Jord has been an invaluable guide in overcoming my panic attacks, re-building relationships with family, and stepping into my full potential in my career.

Lois van der velden
Model & Artists | Canggu, Bali

I decided to work with Jord because deep down I sensed something wasn’t quite right. I just sold my company and still felt a nagging sense of dissatisfaction and a compulsion to chase the next thing. Jord helped me to address the 'inconvenient truth' that kept me stuck in — what he calls — the constant game of one-upmanship against self & others. His guidance, along with the framework & tools that he provided, has allowed me to rediscover who I am, what matters to me, and pursue the right things, at the right time and for the right reasons.

Daan Smit
Founder, Brandfirm & Benksy | Amsterdam, The Netherlands

Jord is compassionate yet extremely direct and powerful in his approach. No pretentious difficult jargon, just real and relatable conversations. His guidance, along with the structure and tools of the program, has empowered me to embrace my potential, set boundaries and express myself among other C-level executives. Empowering, to say the least.

Alice Hoes
CPO, H&M New Business | Berlin, German

I started working with Jord because I was being pushed and pulled by the whims of life, bouncing from one thing to the next and sacrificing my autonomy and control. I like Jord his direct and honest approach and I feel we really connected on a deep level, but above all, I am astounded by the results that we have achieved together. I've made life-changing decisions and I am now moving forward with greater clarity and confidence. I truly believe Jord can help you become the possible version of yourself. He certainly helped me!

Frank Smit
COO OBIwan | Amsterdam, The Netherlands

Eye-opening. Jord is extremely dedicated to his cause and knows how to get to the root of the problem. It’s an understatement to say that it has helped me to navigate complex challenges in my business as well as to establish the foundation for a new, more sustained, way to success. A must-do for every entrepreneur!

Ben Booterkoper
CEO at CIL China | Guangzhou, China

In From The Core, I’ll guide you through my signature process so you can:

The 6-step process

I’ll guide you through a highly transformational and impactful system designed to give you the insight and tools needed to step into a new era of you — one that is aligned with who you are and what you came here to do.

What sets this program apart from so many others out there is that it's designed around you and your unique challenges. While there is a structure that we follow, it's more of of an outline than anything rigid. This allows the group to adapt and give each participants what he/she truly needs to grow and thrive.

Facing Reality

01

To step into a new era we must first uncover where life is begging you to drop in. Through the process of honest inquiry, we will clarify the focus & direction of our work together, identifying the challenges, the hidden barriers, and what you truly want for yourself.

We address:

  • The main challenge in your life or business.
  • Your current stressors and pain points.
  • The root cause of the challenge you're facing.
  • Your deepest why / heart's desire.

Nurturing resilience

02

Leading life powerfully requires you to feel clear, confident, and strong. To strengthen your physical, mental and emotional resilience we address and eliminate activities that are causing stress whilst implementing foundational practices such as physical movement, breathwork, boundaries, meditation and sleep.

We delve into:

  • Understanding your triggers & coping mechanisms.
  • Eliminating conflicting responsibilities and activities.
  • Recognising and regulating challenging emotions.
  • Practices for greater clarity, focus, strength & ease.

planting your flag

03

Embodying your highest values is the single and most crucial aspect of self-leadership. To establish a foundation that reflects who you are we will question what you've held as true, right and important, and rediscover what it means to live, work and lead from your core.

We Establish:

  • Your unique - rock-solid - hierarchical value system.
  • Actionable principles to support & guide you.
  • A system to assess and improve your personal integrity.
  • Supportive habits, practices & non-negotiables.

Breaking free

04

You’ve laid the groundwork, but becoming self-led requires you to develop the awareness and skills to override your initial fear-based responses that are trying to keep you ‘safe’. Using acceptance and commitment therapy (ACT), we’ll explore and integrate the unconscious parts that have held you back for month, years, or even decades.

We Work on:

  • Embracing your deep-rooted fears and insecurities.
  • Integrating the disowned parts or your personality.
  • Making the hard but necessary, value-based, changes.
  • Resolving the mental and emotional barriers.
  • Developing a deep level of 'earned' confidence.

heading north

05

The recipe for long-term success and fulfilment is to be driven by your values, while being pulled by a vision that reflects who you are and what you came here to do. Based on your new-found awareness we'll form your Northstar, break it down into realistic steps and implement systems that enable you to move forward with clarity, confidence and direction.

We define:

  • Your guiding North Star.
  • Realistic short-term goals.
  • Internal & external obstacles on your path.
  • Strategies for long-term progression.

becoming self-led

06

The final step is to show up, stick to your word and do what you know is right, even when it’s difficult, hard, unpopular or scary. During this phase, I will guide and empower you to deal with the obstacles and challenges on your path so you can learn and transform into the vital, free and self-led person you're capable of being.

We advance:

  • Executing goals and managing priorities.
  • Developing and harnessing resilience.
  • Navigating internal & external obstacles.
  • Managing conflicts & distractions.
  • Self-reflection, accountability and refinement.

Are you ready to (re)claim your power, potential and unique path in life?

$4,500 USD

Or, 3 installments of $1,650 USD.

We start in July, 2023

Once submitted, I’ll review your application. If selected, I will send you an email to schedule a 60-90 minute introduction call. This allows us both to ensure the program is a fit.

Book now and get:

  • 50% discount on additional 1:1 calls.
Learn More
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In your group mentorship package you’ll receive:

This is a unique opportunity to work with me in a very individualised and exclusive group of only 10 people. Expect to go deeper than EVER BEFORE into your story and what is holding you back.

Group Coaching Sessions

Group sessions offer a combination of teachings, discussions, exercises, and direct one-on-one deep work with me. They offer a safe container to get real, open, and honest.

The first three months are power-packed with 12 weekly calls. We will meet virtually for 2.5 hours to dive deep into the content and the challenges you may experience. For the remaining 3 months, we meet once a month. Each person will receive individualised guidance and action steps to take in order to heal, grow, and evolve.

The program requires you to commit to attending the group calls; we will meet on Thursdays from 7AM-9AM GMT+02:00 (Europe) / 1pm-3pm GMT+08:00 (Bali).

Coach talking online with a group of people

2 private coaching sessions

You’ll receive two highly-personalised 1-hour mentorship sessions in which I'll help you to break free from the deep rooted constraints that have held you back from transforming your potential into reality.

Your first 1:1 will be during the first three months of the program, and the second 1:1 during the last three months.

Jord Cuiper coaching a man

Workbook

All members will receive a comprehensive workbook that introduces different topics related to the pillars of my signature framework for self-actualisation and conscious leadership, along with tools, practices, and growth assignments to accelerate the learning experience.

There will be mandatory homework assignments (expect 1-2 hours a week to complete) based on the workbook to prepare for each group session that I will review and guide you on personally.

Hand writing on a workbook

online Support

During the program, you get access to ongoing community support through Slack, where you can communicate with fellow group members and receive support from me daily. Your questions get answered quickly so you can journey through the transformative process. You’ll also be able to learn from others’ questions and experiences, amplifying your experience.

Hands working with a laptop

From The Core is a 6-month mentorship program designed for brave individuals who are ready to:

If not now, then when?

$4,500 USD

Or, 3 installments of $1,650 USD.

We start in July, 2023

Once submitted, I’ll review your application. If selected, I will send you an email to schedule a 60 minute introduction call. This allows us both to ensure the program is a fit.

Book now and get:

  • 50% discount on additional 1:1 calls.
Learn More
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The problem was, I didn't feel as happy as I thought I would at that moment.

In 2021, I hit a peak in my career when I landed a coveted Product Management role at Facebook. The problem was I didn’t feel as happy as I thought I would at that moment. Instead, I felt kind of lost and uncertain about what I really wanted in life.

That's when I found Jord. His framework helped me identify what truly held meaning for me and understand that I was putting too much pressure on myself, taking on too much, and wanting to do too much, which was draining me of the ability to make progress on the things that would make the most impact. 

Jord's unique ability to hear the words left unspoken and the occasional tough love helped me break the cycle of overwhelm and reclaim control over my days, weeks, & life. Thanks to Jord's guidance, I now take on less but accomplish more, prioritise things that bring me joy, and feel more fulfilled. 

Anton chersak

PM at Meta | Singapore

Working with Jord was one of the best decisions I've ever made.

I started working with Jord during a very difficult season in life -feeling defeated after many months of walking into walls with business, and repeating old relationship patterns that I thought were left in the past. Jord was able to see that below the surface, cracks in the foundations of my self-worth were feeding into the dysfunction I was experiencing in several areas of my life.

Jord's compassionate yet challenging insights into the areas of self-worth, self-acceptance, boundaries, values-based living, and authenticity radically transformed my life — leading to business breakthroughs and financial growth; healthy and secure relationships; renewed self-confidence and a newfound trust in my intuition.

Working with Jord was one of the best decisions I've ever made, and I'm beyond grateful for the intentionality, depth, care, accountability, and safety he created.

Alexandra saper

Recovering lawyer & coach | Phoenix, USA

I've regained my confidence & strength to step up and do 'the right thing'.

Jord's impact on my life has been nothing short of transformative. He has a unique ability to cut through all the layers of excuses and non-sense to get straight to the root cause of my pains. With his "Pain + Reflection = Progress" approach, I've been able to move through the barriers that held me back for years, if not decades.

His workbook and tools he provided have had a ripple effect on every aspect of my life.  I now have the power to use my triggers as an opportunity to reflect and respond from my highest self, rather than reacting impulsively.

Thanks to Jord his support and guidance, I've regained my confidence and strength to step up and ‘do the right thing’, rather than what’s expected from me by others. Although this is only the beginning, I know that it has opened the door for me to show up as the leader, partner and above all the father I aspire to be.

Reinier jonker

Operations Lead at Bothers | Antwerp, Belgium

Portrait of Jord Cuiper

Meet your mentor

Helping high-impact individuals break free from the constant game of one-upmanship against self and others to refocus themselves on becoming the people, leaders and heroes that they’re destined to be.

More resilient, more productive, more confident, more assertive, more real, more free, more fulfilled and more ALIVE.

That's my mission, and the reason I'm a sought-after coach.

A pleasure to meet you, I’m Jord, a self-leadership coach with over ten years of experience in the field of entrepreneurship and coaching, and a client base that spans 20+ countries.

People who are already successful - people you would assume don't need a coach - are the ones who call me, ranging from founders, and business owners to high-level professionals at companies like Facebook, Google, McKenzie, Nike H&M, Microsoft & Gartner.

With 5000+ hours of experience and a rich and diverse background encompassing the highest peaks of athletic and entrepreneurial achievement and the toughest valleys of failure, loss, abuse, grief and health crisis, I bring a unique, real-world perspective to the coaching field. I help my clients realign and break out of old ways of being that hinder their true inner power and fulfillment.

My work is beloved by hundreds of entrepreneurs and business leaders, for its depth, structure and, above all, its ever-lasting ripple effect. However, it’s not for everyone.

It's deep. Bespoke. Transformative.

As a coach, I seek to combine evidence-based research with the wisdom of my lived experiences and the teachings from my teachers to help people confront and overcome the obstacles they’ve been avoiding, hiding, or scared to face, embracing them as a feedback loop to propel them through the barriers that have held them back from becoming the vital, free and self-led (wo)men they’re meant to be.

I’ve been privileged to be taught, guided and inspired by leading experts in their field, such as Laurence Heller PhD, Brad Kammer LMFT, Richard Schwartz Phd, Gabor Mate MD, Bessel van der Kolk MD, Kathy Kain, Andrew D. Huberman Ph.d, Tony Robbins and Brendon Burchard.

As for qualifications? I hold my BA in Business Admin, I'm trained in Neuro-linguistic programming (NLP), NeuroAffective Relational Model(NARM), and Acceptance and Commitment Therapy. I also spent significant time in the Amazon working with the Shipibo tribe learning the art of plant medicine.

Are you ready to live your life to its fullest potential?

$4,500 USD

Or, 3 installments of $1,650 USD.

We start in July, 2023

Once submitted, I’ll review your application. If selected, I will send you an email to schedule a 60 minute introduction call. This allows us both to ensure the program is a fit.

Book now and get:

  • 50% discount on additional 1:1 calls.
Learn More
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.